UNION COLLEGE OF UNION COUNTY, NJ
Pondering the possibilities. It was the heart of this higher education campaign.
SGW developed a multi-channel marketing campaign to position Union College as the place where a “union” between students and opportunity is created.
Union College “Spring Recruitment” Social Video — 15 sec
Digital ads to hit home the option to study online from home.
Banner ad campaign to promote online courses. An option that was more relevant than ever at the time of launch.
Various tactics for the entire campaign — emphasis on U.
Nothing speaks louder than real footage from real students. Happy students.
Social content designed to raise awareness on scholarships, while also providing one-click access to an advisor to start the process.