A multi-faceted campaign for one of NJ’s biggest hospitals...we had it covered.

Saint Peter’s Healthcare System engaged SGW to refresh its brand to include all of its exceptional areas of medicine. A cross-media campaign aligned the overall brand with messaging targeted to specific audiences.

Television commercial to kick off the campaign.

A series of banner ads to bring a smile to your face during hard times. (Even if you couldn’t technically see the smile.)

Print ads to promote the different hospital divisions, such as maternity and pediatrics.

A series of marketing tactics that packed a punch for the breast center.

Saint Peter’s University Hospital “Storks” TV — 30 sec

Forty-foot tall outdoor signage that delivered big for labor and delivery.

These rotating digital banners had stopping power with their clever lines and bold images.