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The re-branding strategy for LifeBridge Health utilized a video first approach creating five TV spots that were re-purposed into radio commercials, web content, digital display ads, social media posts, print and out-of-home.
The segmentation marketing strategy optimized a limited budget providing maximum exposure through multiple touchpoints.
Employees as well as key stakeholders were transformed into LifeBridge ambassadors and the brand rose to the highest tier in top of mind studies within the communities they serve.
30 and 60-second television commercials as well as longer web videos.
Additional creative included radio commercials, web content, digital display ads, social media posts, print and out-of-home.