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Enrollment gets more and more competitive every day. Community colleges are feeling declines, public universities are feeling pressure from private schools, and private schools are needing to be more and more financially competitive in order to survive.
Competition is on the rise for fewer traditional students. Student debt and return on the college investment is a common topic in the media. Companies, large and small that are training their employees their way, and not requiring a college education.
The answer is segmentation marketing, and putting video in the lead position of your communications mix. This focused and engaging approach creates value propositions that are highly targeted and relevant to key market segments, and it has proven to increase new student numbers noticeably, within surprisingly short timeframes.
Our successful 15+ year experience in education spans many well-known schools and institutions. Please take a look at a couple of recent success stories we are particularly proud of below. We’d be happy to share more.