SGW targeted a small geographic area in North Jersey to activate a new audience for Lincoln 1st Bank . As their bank marketing agency, our local influencer campaign featured well-respected local business owners who endorsed the bank.
The cross-media campaign consisted of local cable, out-of-home, podcasts, emails, digital advertising, social media and more.
SGW’s geographically targeted strategy optimized the marketing budget and helped to increase core deposits for Lincoln 1st Bank by nearly 12% in just 10 weeks.
“We’ve seen growth in our balance sheet since we started our relationship with SGW.”—Philip B. Vaz, Executive VP & COO, Lincoln 1st Bank