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SGW worked in concert with 3E Public Relations and implemented a segmentation marketing strategy designed to enhance and support Lonza’s relationships with its most important customers.
Facebook, Twitter and custom mobile apps were created and supported with strategic media outreach and a public relations campaign, a geographic, demographic and psychographic targeted paid digital media strategy, and a targeted direct mail program.
Thousands of well-qualified sales leads were driven to designated e-commerce pages. The overall campaign exceeded expectations and solidified key customer relationships for Lonza.