SGW’S TEAMS are focused on marrying a client’s goals with data driven campaigns that generate high quality website traffic and increased lead flow. Our digital strategy team members use innovative tactics that span from text-in digital catalogs to interactive video retargeting programs. All SGW’s teams including our digital account and campaign managers and marketing strategists utilize multi-tier approaches to ensure our campaigns and strategies are being monitored every step of the way from discovery to lead conversion. Our goals are our client’s goals.

Beverly BarnesPresident and CEO

As President and CEO, Barnes is responsible for SGW’s day-to-day management including overseeing its financial, HR and legal departments. She works closely with Frank P. Giarratano, SGW’s Senior Partner and Chief Marketing Officer, to develop new business opportunities and promote the company’s unique segmentation marketing programs.

Frank GiarratanoSenior Partner/Chief Marketing Officer

Frank has 25 years of “hands-on” experience as a marketer and is well versed in brand architecture and business strategy. He has developed successful programs ranging from internal employee engagement, to full scale campaigns designed to achieve brand dominance and grow service lines.

Jeff Buonforte Director of Bank Marketing

Jeff Buonforte has over 35 years of experience in the banking and financial industries. He’s served as Executive Vice President with Lakeland Bank from 1999 to 2019 and worked with National Community Bank, The Bank of New York, Merrill Lynch and Price Waterhouse Coopers.

Mike CrockerDirector, Integrated Healthcare Strategy

Mike has 35 years of broad, diversified leadership as a senior healthcare executive at Bayer Pharmaceuticals. His role stretched across finance, sales, marketing, business management, operations, project management and managed markets.

John RizziAccount Services

John joined the agency in 1998 and has extensive background in marketing. He is currently responsible for managing B2B accounts and has more than a decade of banking experience.

Nancy SergeantPR Specialist

Nancy has dedicated her entire career to helping companies and non-profit organizations grow by integrating public relations, media relations, marketing automation, social media, digital marketing and advertising. Start-ups as well as Fortune 500 companies have all benefited from her diversified skills.

Mark NewlandInformation Technologies

As head of technical operations, Mark works closely with project members and oversees all web-related functions. After attending Northeastern Christian and Burlington County Colleges, he began his career at well-known companies including Six Flags, Diane von Furstenberg, and National Business Systems.

Cesare (Chez) Pari Chief Creative Director/Producer

Chez is responsible for art direction and the creative development of marketing campaigns. He works closely with all members of the creative and account teams to ensure the ongoing strategic integrity and superior quality of all creative materials.

Ken LombardoCreative Director

For more than 11 years, Ken has brought to SGW his 35+ years of general consumer and B2B advertising and marketing strategy experience. Predominantly responsible for creative direction and branding, including strategic collaboration with Account Services team, for a variety of clients, including Nestlé Health Science.

Leo Montes de OcaVideo Director, Producer & Editor

Leo is responsible for bringing the vision of SGW’s high-definition, interactive video division to life. He utilizes the moving image as an effective tool to deliver messages and successfully break through the clutter of a saturated media environment.

John RoyCreative Director

As a creative director, John is responsible for and overseeing conceptual development of marketing and advertising campaigns. Part of that responsibility is collaborating with each team assembled for clients in industries ranging from banking to healthcare, higher ed to B2B.

Kyle MurphyVideo and Podcast Production

Kyle is an editor and cinematographer with a BA in Television and Digital Media from Montclair State University. Previously, he has worked on projects ranging from television documentaries, to feature-length films, and premium podcast content.

Amy ClacknerGraphic Designer

Amy serves as a graphic designer on the creative team. She assists in designing elements to contribute to the overall look and feel of each brand. Enhancing the brand consistency through the work created.

Diane PittmanProduction & Traffic Manager

Diane works internally with creative and account services, as well as externally with publishers and printers to ensure the best quality for all marketing publications and materials. She sees that all marketing content is distributed properly and within deadlines. Diane has been with SGW for more than 15 years working on clients such as Saint Peter's University Hospital, Northshore LIJ, and Maimonides.

Lisa RileyMedia Buyer

Lisa has been a media buyer with SGW for 25 years, and is responsible for placing all print, digital, outdoor, radio, and cable media. She has established numerous relationships with key media sources and outlets which represent the majority of media in the tristate area.

Lou NostiBusiness Development & Account Services

As head of business development and account services with more than 30 years of sales, business management, and marketing experience, Lou previously held positions as President of Linear Productions, a full-service production and recording company, VP of Corporate Development and Operations, and President of Northstar Vending Inc.

Debbie CarrilloOffice Manager

Debbie joined the company as a Telemarketing Manager and quickly became part of the Accounting Dept. as well as an Office manager. She manages various responsibilities from Accounts Receivable, Payables, Month End reports as well as serving as a point of contact for daily office related functions.

Kathy GreeneAccounting Manager

Pat HardyHuman Resource Manager

HR professional through and through. Have a question or some employment issue? Ask Pat. Paycheck out of whack? Ask Pat. Insurance you say? Well, you get it.

Marleen AndersonDigital Reconciliation Manager