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Segmentation marketing is the most effective and cost-efficient strategy to educate, influence and engage your key target audiences.
Step one is the STP process which stands for Segment, Target, and Position. STP identifies audiences and creates target personas based on their needs, wants, tastes and four unique criteria.
Step two is the target marketing process and conducting a DAMP analysis, that stands for Discernible, Accessible, Measurable and Profitable.
And Step 3 for effective targeting is understanding the level of differentiation in a market segment. We use three modes of differentiation
Segmentation marketing eliminates waste, maximize efficiencies and optimizes marketing budgets.
Our next video provides the simple steps to implementing a successful segmentation marketing strategy.
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