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Orientations – are “philosophies and organizational cultures established by senior management.
Product Orientations are based on the feeling consumers will purchase products based on high quality.
Sales Orientation – focuses on the selling and promotion of existing products and concentrates on selling existing products with promotions and direct sales approaches.
Production Orientations – is used during a high demand for a product or service and while consumer’s tastes and preferences remain constant. During this period company’s produce products or services to achieve economies of scale.
Marketing Orientations – relies on research to monitor and develop products and services based on customer needs and wants. Marketing orientation has three primary facets:
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