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Our segmentation re-branding strategy targeted potential patient’s that fell within the hospital’s neonatology, obstetrics, orthopedics, cardiology, diabetes treatment and pediatric oncology service lines.
Taking a video first approach provided a unique opportunity to feature patient influencer testimonials and amortizing the video assets into multiple digital and traditional media outlets.
All six-specialty service lines experienced significant volume increases ranging from 12% to 45%. SGW was one of the first agencies nationwide to use testimonials in their hospital advertising.