Saint Peter's University Hospital's Video First Approach for Service Lines

Our segmentation re-branding strategy targeted potential patient’s that fell within the hospital’s neonatology, obstetrics, orthopedics, cardiology, diabetes treatment and pediatric oncology service lines.

Taking a video first approach provided a unique opportunity to feature patient influencer testimonials and amortizing the video assets into multiple digital and traditional media outlets.

All six-specialty service lines experienced significant volume increases ranging from 12% to 45%. SGW was one of the first agencies nationwide to use testimonials in their hospital advertising.

Breast Center