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Our segmentation marketing strategy targeted referring primary physicians and Brooklyn residents exclusively. Branding videos were created first to promote the hospitals convenient location and physicians with expertise in cancer care, cardiovascular, stroke and orthopedic service lines.
The TV video assets were re-purposed into radio commercials, social media posts, web content, digital display ads, out-of-home and print ads which resulted in a 10% reduction of the original marketing budget.
Our integrated content delivery strategy utilized multiple digital and traditional media outlets, generating 60 million impressions, 42,000 unique clickthroughs, and over 300 direct phone calls. The campaign received a platinum award for the best healthcare branding campaign by the Hermes Creative Awards organization.