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Every hospital or healthcare facility understands the importance and critical need of addressing the population health concerns within the communities they serve. Segmentation marketing is the most effective communication strategy to educate and engage key audiences within a community. Utilizing available HIPPA compliant audience data we target individuals within the community who will be in needed of one or more of our systems services. A video first approach delivered through multiple integrated media outlets is a proven and successful formula for branding service lines, establishing patient relationships and satisfying population health initiatives.