May 11, 2019

Digital Advertising Terms

Digital marketing uses digital and mobile platforms and channels to engage audiences. Real time measurement provides real time adjustments of messaging and budgeting.

Content marketing and storytelling builds brand awareness and engagement. So, creating and distributing interesting, relevant content to multiple outlets is a must.

SEO or Search Engine Optimization is the organic process of optimizing content on web pages, blogs and e-guides. SEO works best when it’s integrated with SEM, Search Engine Marketing or PPC Pay Per Click their paid advertising equivalent. Using key words or phase’s raises search engine rankings on Google, Bing and other search engines.

The two forms of retargeting or remarketing are search retargeting, which occurs when a person searches for key terms or through site retargeting, when they visit your website. Retargeting places cookies in a user’s browser and provides the ability to follow and present our ads anywhere they go on the web.

V mail or e-mail marketing delivers branded messages to targeted audiences and like retargeting they also use embedded cookies.

Programmatic Media Buying is an automated decision-making process to target audiences and optimizes the buying and placement of digital advertisements.

Social Media Marketing uses multiple platforms and creates influencing conversations to increase awareness between followers, fans and partners.

Affiliate Marketing is a performance-based media model and you pay only for conversions initiated from purchased key words or key phrases. The cost is generally higher, but the engagement quality should be better.

Finally, radio and TV commercials may be considered traditional forms of advertising but when integrated with their digital counterparts they can effectively initiate the storytelling and link directly to a website or landing page for enhanced engagement.

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