Fujifilm Optical Devices manufactures and distributes Fujinon professional grade lenses for the cinematography and broadcast industries. SGW identified key market segments including active cinematographers, videographers and stringers in the U.S., South American and Canadian marketplaces.

To drive overall engagement as well as attendees to their annual international conference, SGW produces instructional product videos and distributes the content to multiple audiences through an integrated combination of social platforms, digital advertising, emails and trade media.

Our use of video to distribute B2B content optimizes Fujinon’s marketing budget and year after year delivers more web traffic and conference engagement than the year before.