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NVE Bank partnered with Bergen PAC in a segmentation engagement strategy by hosting a new concert sweepstakes series. The FAN-tastic Social Media Concert Sweepstakes was promoted and supported with multiple digital and traditional media outlets optimizing reach and frequency and increasing the Bank’s Facebook fan base by more than 650%, and its Twitter followers by nearly 400%. The campaign significantly increased NVE’s social engagement with the majority of fans and followers retained upon the campaigns completion and extended the banks brand awareness throughout the communities of each of its branches.
Provide brand and campaign consistency which helps to increase conversion rates.