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- Marketing Minutes
Implemented a segmentation marketing strategy geo-targeting the community of Montville. Created an influencer campaign with well- recognized and respected business owners who endorsed the bank through multiple digital and traditional media outlets. This geographic and demographic segmentation marketing strategy maximized reach and frequency, optimizing the marketing budget and help to increase core deposits by nearly 12% in just 10 weeks.
Created a testimonial campaign featuring well-known business owners and local influencers.
Implemented a pulse strategy support overall campaign elements
Integrated local print to address the senior, more traditional population
Refined the logo and developed icon for multiple promotional uses