LAKELAND BANK

Campaign Strategy

Implemented an integrated marketing rebranding strategy re-positioning Lakeland Bank as the friendly neighborhood bank. Promoted personalized customer relationships, technology-driven products and a strong community commitment. The rebranding campaign helped to grow the bank’s assets from $800 Million to $6 Billion and reduced customer churn by 30%. Lakeland Bank was recognized by American Banker Magazine as the first community bank to successfully launch a Facebook educational video series.

Rebranding

Billboard Campaign

Integrated local out-of-home campaigns to support the overall campaign.

Popmoney® Cable Commercial

Testimonial Video

Social Media Video

Produced and distributed local broadcast and social campaigns and wrote and recorded a music jingle used as the sound bed throughout the broadcast elements.

Print

Vehicle Wrap

Integrated branding and key messaging into vehicle wraps.

Social Media

Developed new website and established bank’s social media presence

Promotional Materials

Created various branded materials for promotions.