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Fuji Film – Fujinon, manufactures and distributes professional grade lenses for the cinematography and broadcast industries. SGW’s segmentation marketing strategy identifies active cinematographers, videographers and stringers in the US, South American and Canadian marketplaces. To drive attendees to their annual international trade show, NAB, SGW produces instructional product videos and distributes the content through an integrated combination of social platforms, paid digital media outlets, multiple audiences v-mails, and traditional B2B trade media. SGW’s video first approach and B2B content distribution strategies optimizes the marketing budget and year after year delivers more attendees to their trade show booth than their primary competition.