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B2B companies have improved communications, increased sales leads and optimized marketing budgets by embracing segmentation marketing with video. It’s been shown that B2B audiences of all kinds prefer video for technical and other content. But don’t take our word for it, just google the statistics and you’ll be amazed. Because their audiences are generally very well defined and can also be targeted efficiently and engaged with relevant content, Video has become a very powerful tool for B2B companies.