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Segmentation marketing is the only strategy B2B companies should ever consider. Their audiences are generally very well defined and most B2B companies know who their audiences are. To improve communications, increase sales lead results and optimized marketing budgets B2B companies must embrace a video first approach.

But don’t take our word for it, just google online video statics and you’ll be amazed at the findings. Video is proven to be the most effective and when if produced correctly can be the most cost-efficient communications tactic to optimize your marketing budget.