SGW’s proven branding philosophy begins with the creation of video content and then integrating various video assets into multiple communication tactics such as: podcasts; b-roll; digital banners; web and landing page content; blogs; social media posts; v-mail campaigns; cable/TV commercials; even traditional media assets like billboards, print ads and PR. Our video first approach delivers affordable and highly effective segmentation marketing programs that fully optimize your marketing budgets.

Our integrated content delivery strategies maximize your brands exposure in the communities you serve while effectively and cost-efficiently driving targeted audiences directly to your website or landing pages. We utilize a blended mix of digital and traditional media channels, as well as multiple direct response outlets to enhance the campaigns overall reach and frequency. Results are tested and measured in real time and media adjustments are continually made to improve and increase engagement.

Segmentation Marketing

  • Geographic, Demographic, Psychographic and Behavioral Targeting
  • Customer Life Cycles
  • Market and Marketing Research
  • SWOT Analysis
  • Focus Group Studies
  • Unique Selling Proposition (USP) Development
  • Strategic Planning

Branding

  • Logo design and tagline development
  • Guidelines

Video

  • Conceptual Development
  • Script writing
  • Acquisition
  • Post-Production Editing
  • After Effects and 3D Animation
  • Music, Audio Recording and Editing
  • Commercials, Web and Social Content
  • Video Mail and Tutorials

Podcasts

  • Interview/Scripting Topics
  • Recording and Editing
  • Music Editing
  • Posting and Distribution

Web

  • Design
  • Content Creation and Curation
  • WordPress Development and Program

Mobile

  • Apps
  • Catalogues

Media Advertising

  • Digital
    • Persona-targeting Strategies
    • Ad Words – PPC, SEM and Text Ads
    • Display – Site and Search Retargeting
    • Over the Top (OTT) – Streaming and You Tube
    • V-Mail and E-mail Marketing
  • Traditional
    • Cable
    • Billboard
    • Print
    • Radio
    • Direct Response
 

Experiential Marketing

  • Events, Tradeshows and Conferences

Public Relations

Social Media

Reporting

  • Return on Investment (ROI)
  • Customer Acquisition Costs (CAC)
  • Customer Lifetime Value (CTV)
  • Digital
    • Google Analytics
    • Google Ads
    • Facebook
    • Linked In
    • Creative Performance
    • Campaign tracking
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